STORY:
The Feathersnap team at Tactacam was tasked to add the idea of gamification to the current Feathersnap app to drive further interest and excitement.
PROBLEM: Through testing, we were finding that users were dropping after a certain period of time with the current functionality of the app.
The Feathersnap team at Tactacam was tasked to add the idea of gamification to the current Feathersnap app to drive further interest and excitement.
PROBLEM: Through testing, we were finding that users were dropping after a certain period of time with the current functionality of the app.
CHALLENGE: Design and implement new sections into the app that involves more interaction and excitement to keep users interested and excited to continue to use the Feathersnap app.
Add in Gamification / Trivia into the current Feathersnap app
Responsible for: Design Management and Art Direction of the project
Research Methods: Surveys / Interviews
Design Methods: Process Workflows / Sketching / Wireframing / Prototyping
Programs Used: Figma / Lottie
Research Methods: Surveys / Interviews
Design Methods: Process Workflows / Sketching / Wireframing / Prototyping
Programs Used: Figma / Lottie
What I learned: People love the use of the app for birdwatching and tracking of the kinds of birds that were being attracted to their feeders, but were losing interest with the current capabilities of the app.
Due to the timing of my departure, i was not able to get full representation of the feature. Below are just some examples of the design direction that I was implementing.
Conclusion
While this project was not yet live to the public, we showed this to leadership, and internal people not involved with the actual project. Feedback was amazing! Will be excited to see this launched in the near future.