Summary
Research-experienced UX/UI designer looking for full-time opportunities with room for growth and development. Evokes a modern, contemporary approach to design through the balance of creativity and communication.
- Expertly experienced in IA / User Profiles / Journey Mapping / Wireframing / Prototyping
- Proficient in current UX research techniques
- Expertly proficient in all major wireframing/prototyping programs (Axure RP, XD, Sketch, Invision, Figma, Principle)
- Experienced with designing for and working within Adobe AEM
- Comfortable with User-Centered Design Methodology
- Appreciation for service design principles
- Working knowledge of HTML, CSS, JS
Experience
Nutrisystem
Product Designer: Contract (December 2020 - present)
Product Designer: Contract (December 2020 - present)
- Area of work is focused on their food and activity tracking app called NuMi, available on Apple app store and Google Play.
- Working in tandem with the product owner/QA/Devs to improve usability, flexibility and increase customer retention.
- Responsible for the creation and upkeep of the NuMi design library
- Develops IA workflows / customer journey workflows using Figjam
- Wireframing / Hi fi prototyping using Figma
AstraZeneca (via Turnberry Solutions)
UX/UI Designer: Contract (July 2020 - December 2020)
UX/UI Designer: Contract (July 2020 - December 2020)
- Works on an international team to help convert individual web forms for the reporting of Adverse Events, Medical Info Requests, and Product Quality Complaints into a SSO master site to allow reporting of multiple forms at once.
- Focused on usability within the international audience
- Evaluated Accessibility using WCAG 2.1 standards
Boco Digital, LLC
UX/UI Designer: Contract (March 2020 - July 2020)
UX/UI Designer: Contract (March 2020 - July 2020)
- Ultimately responsible for the complete redesign of the flagship LMS product that was used by their pharmaceutical clients, mainly Regeneron.
- Learning module was responsible for mentoring and communication between field reps and their directors
- Created a design library for future enhancements
Yprime, LLC
Product Designer: February 2019 – October 2019
Product Designer: February 2019 – October 2019
- Sole UX/UI expert on the eCOA/IRT product development team.
- User profile generation and journey mapping
- Conducting user interviews and observations
- Developing IA workflows
- Wireframing / Hi fi prototyping
- Created a design library for future enhancements
Thomas J. Paul Agency
Art Director/UX UI designer: Contract (November 2018 - February 2019)
Art Director/UX UI designer: Contract (November 2018 - February 2019)
- Responsible for the re-design of a product support website for Teva Pharmaceuticals involving the overall improvement of user experience and UI.
Holt’s Cigar Company
Digital Art Director/UX UI designer: October 2014 – August 2018
Digital Art Director/UX UI designer: October 2014 – August 2018
- Duties include maintaining and improving brands for all digital content.
- Responsible for the rebuild and rebrand of Holts.com and its mobile counterpart.
- Managed small team of designers.
- Ongoing duties included using Google Analyitics to continually improve functional
and visual consistency.
Developed Case Study concerning mobile checkout usability. Case study includes:- User interviews and observing user behaviors
- Customer journeymaps
- Wireframing/Prototyping
QVC, Inc.
Web Designer: February 2013 – October 2014
Web Designer: February 2013 – October 2014
- Responsible for the creation of web graphics for the internal team that handled all non-product categories.
- Executed all designs through creative use of pre-approved decks.
- Work ranged from simple buttons to full landing pages and mini-sites within QVC.com.
Toll Brothers, Inc.
Senior Graphic Designer: January 2005 – Feburary 2013
Senior Graphic Designer: January 2005 – Feburary 2013
- Responsible for design and art direction for marketing of Toll Brothers’ communities.
- Lead designer for the urban market of NYC and surrounding boroughs.
Education
Edinboro University of Pennsylvania: Edinboro, PA
BFA in Applied Media Arts - Animation: December 2000
Bucks County Community College: Newtown, PA
HTML, XHTML & CSS courses - Summer 2010
BFA in Applied Media Arts - Animation: December 2000
Bucks County Community College: Newtown, PA
HTML, XHTML & CSS courses - Summer 2010
Skills
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Research:
Research Plans Interviews Empathy mapping Storyboarding User/Process Flows Customer Journey Mapping Card Sorting Affinity Mapping POV and HMW Statements Competitive Analysis |
Design:
Sketching Wireframing Paper Prototyping Lo/Hifi Prototyping Style Guide Creation |
Soft Skills:
Team Leadership Communication Adaptability Problem Solving Empathy Time Management Leading meetings & workshops |
Program Experience
Axure RP, InVision, Figma, Sketch, Principle, Adobe XD, Photoshop, Illustrator, InDesign, Acrobat
Axure RP, InVision, Figma, Sketch, Principle, Adobe XD, Photoshop, Illustrator, InDesign, Acrobat
Other
Adobe AEM, Google Analytics, SEO knowledge, E-Commerce best practices, E-clinical App/Mobile Design, Team management, JIRA, Lean agile workflow experience
Adobe AEM, Google Analytics, SEO knowledge, E-Commerce best practices, E-clinical App/Mobile Design, Team management, JIRA, Lean agile workflow experience
The Approach to My Process
Today, the UX design process is an iterative process requiring collaboration between multiple teams and your end users. Research and testing are now a part of the foundation from which great design is created.
While keeping the user in center focus, I like to explore the 5 W's (Who, What, Where, When, and Why) before approaching the How.
While keeping the user in center focus, I like to explore the 5 W's (Who, What, Where, When, and Why) before approaching the How.