Holt's Cigar Company
Digital Art Director
October 2014 - August 2018
Duties include maintaining and improving brands under the Holt’s Cigar umbrella for any and all digital content.
Skills:
Specialties
Ashton Apparel Store / Ashton Cigar Brand Redesign
This 2-pronged project entailed creation of a brand new apparel store e-comm site, as well as a rebranding of the current ashton cigar brand site. Here are a few images of sketches of initial ideas of customer flow for the apparel store. This was to start the process of thinking through some of the processes of each site.
October 2014 - August 2018
Duties include maintaining and improving brands under the Holt’s Cigar umbrella for any and all digital content.
- Responsible for the rebuild and rebrand of Holts.com and its mobile counterpart through the research of human-centered online habits. Ongoing duties include staying abreast of customer-facing experiences and technologies to create and maintain functional and visual consistency for the ultimate human-centered purchasing experience. Since launch, online sales have doubled as a result and continue to improve.Responsive overhaul scheduled for 2019.
- The rebuild and rebrand of Ashtoncigar.com. This design process entails studying the end-to-end experience of our customers through wireframes, prototypes, user personas, and userflow diagrams. Currently still in the design/prototyping phase. Can present a link upon request for viewing prototype.
- The art and experience direction of the Ashton Sales App, currently running on corporate Ipads. This is a corporate-sided app used as a tool for salesmen while with customers.
Skills:
- Skilled with current trends of UX/UI for the digital purchasing platform. Great eye for process design.
- Understanding of HTML/CSS
- Excellent ability to discuss strategy coupled with strong visual design execution
- Can "talk tech" with developers
- Understanding of Google Analytics, as well as SEO terminology
- Sketch, Invision, Adobe XD, Principle (small-action prototyping)
Specialties
- Art Direction
- UX/UI
- Ecommerce
- Managing/Mentoring
Ashton Apparel Store / Ashton Cigar Brand Redesign
This 2-pronged project entailed creation of a brand new apparel store e-comm site, as well as a rebranding of the current ashton cigar brand site. Here are a few images of sketches of initial ideas of customer flow for the apparel store. This was to start the process of thinking through some of the processes of each site.
For the apparel store project, the customer is a very visual person so i had to go directly to more elaborate wireframes and comps.
Here are a few examples of logo design creation, plus some other conceptual layouts for the apparel store.
Examples of user profiles accompanied with their userflow diagrams:
Small-action animation examples
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In its final stages, functional prototypes for the Ashton cigar brand site redesign, can be found here through the links below. Programs used in this project: Sketch / Photoshop / Illustrator / Invision